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 Rethinking the brand identity of a radiology center where human beings are the ultimate priority

 

Details

Freelance project: A.I.M

Partner: Léo Léger

Date: June 2016

Client: Atlantique Imagerie Médicale

Deliverable: Identity

Concept

Atlantique Imagerie Médicale is a radiology center in Nantes, a city close to the atlantic coast. This radiology center is a small welcoming structure that we had to create a logotype for.

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100% inspired by radiology

The logotype's simplicity makes its boldness. The opacity offers a particular visual game and puts life into the soul of radiology: the superposition of layers.

Unity is strength

In medical industry, working together as a team is not optional. Unity is important to A.I.M, we wanted our logotype to carry and reflect this value that lead this radiology center to sucess.

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